What Hudson Valley Businesses Get Wrong About Video Marketing (And How to Fix It)
Let’s be real — video marketing in the Hudson Valley has exploded. Every business is trying to “do content,” but most are just guessing. They hire a guy with a camera (maybe), post a few clips, and hope something sticks. Sound familiar?
According to Wyzowl, 91% of businesses use video as a marketing tool — but only a fraction have a real strategy behind it.
The problem? It’s not about video quality anymore — it’s about strategy. In this post, I’m breaking down the biggest mistakes local businesses make with video marketing, and exactly how you can fix them.
Mistake #1: Focusing on Fancy Footage, Not Messaging
Everyone wants cinematic shots (guilty) — but viewers care more about what’s being said. If your message isn’t clear, no amount of drone footage or animations is going to convert. The best-performing videos we shoot? Simple talking heads with a strong hook. Maybe add some good looking captions and some background music, but that's it!
Video is powerful — viewers retain 95% of a message in video compared to only 10% from reading text.
Mistake #2: One Video. No Strategy.
Video content isn’t a project — it’s a system. A one-off brand film won’t build momentum. What works: batch shooting, repurposing into Reels and TikToks, posting weekly (or daily). We help clients build a repeatable system that keeps them top of mind. Shameless plug: our clients only show up to shoot and we handle the rest.
Mistake #3: Ignoring Platform Behavior
You can’t treat Instagram, LinkedIn, and YouTube the same way. Each platform has different pacing, aspect ratios, and viewer expectations. Your content needs to fit the behavior of the platform it's on. Yes, we post the same video to each platform, but many times it’s cut differently with slightly different caption styles.
Mistake #4: Not Putting Themselves On Camera
Personal content wins. People buy from people — especially in law, fitness, and local service industries. If you're hiding behind stock footage or animations, you're leaving connection (and conversions) on the table.
How VIVO Creative Does It Differently
[We don't just film — we plan, produce, and post.] We guide you through scripting (sometimes telling you exactly what to say), batch shoot 15-40 clips in one session, and help distribute them across all the right platforms. We've helped local businesses go from zero to viral with nothing but their face and a good idea.
Let’s Fix Your Content
If you're tired of guessing and want content that actually builds your brand, let’s talk.