How to Get Views Without Chasing Trends: The Power of Talking Head Videos
Why Chasing Trends Isn’t a Real Strategy
Trends are short-lived and often require high effort for low ROI. You’re speaking to the algorithm, not your ideal customer. Your content becomes indistinguishable from everyone else's when you're just following trends.
Pro insight: A scroll-stopping moment is great — but what builds loyalty is clarity and value over time.
Why Talking Head Videos Work (Even in 2025)
Easy to batch and film anywhere (office, car, couch)
Builds trust: face and voice establish authority
Perfect for storytelling, education, and opinion pieces
Reusable across TikTok, Instagram Reels, YouTube Shorts, and LinkedIn
Bonus: Add subtitles and B-roll for a professional polish without relying on viral tricks. (we can help with that)
3 Types of Talking Head Content That Drive Views
1 - Teach One Small Thing
Example (Lawyer): "Here’s how we helped a personal injury attorney triple their intake calls with one simple change to their call-to-action."
Example (Accountant): "Most people mess up their quarterly tax estimates — here’s a 60-second fix we give every client."
Example (Pest Control): "If you're seeing ants in your kitchen, try this before you call us — it works 80% of the time."
2 - Hot Take or Myth-Busting
Example (Lawyer): "Stop saying 'free consultation' — here’s why it’s killing your leads."
Example (Accountant): "Bookkeepers and accountants are not the same — and it could cost you thousands if you don’t know the difference."
Example (Pest Control): "DIY pest control doesn’t save money — here’s the hidden cost people never consider."
3- Client or Personal Story
Example (Lawyer): "A client came to us after being ghosted by their previous lawyer. Here’s how we turned their case around in under 60 days."
Example (Accountant): "A new client hadn’t filed in 3 years. We got them caught up and saved them from a $12,000 penalty."
Example (Pest Control): "We showed up to a job expecting bed bugs — but it turned out to be something way weirder. Here’s what happened."
How to Film & Post These Videos (Even if You’re Busy)
Use your phone and a window light (a studio light with a soft-box if you have the budget)
Keep videos under 60 seconds
Use a teleprompter app (like BIGVU or Captions) to save time
Post 3-5x per week — same message, different angles
Pro tip: Repetition is reputation. Say the same thing 100 different ways.
How We Do This for Clients at VIVO
We shoot 15-20 videos in one session
Script high-value talking points ahead of time
Refine each video hook before we hit record
Edit for impact: quick cuts, subtitles, clean B-roll, royalty-free music
Distribute across all platforms with platform-native formatting
Final Thoughts
Want help creating this kind of high-impact, no-fluff content for your brand?
Let’s skip the trends and build something that lasts.
👉 Work with us or Schedule a call