Leads are only part of the story. The real question is which leads became customers, what those customers were worth, and whether the campaign produced an acceptable CAC and ROAS

Traffic is not the same thing as opportunity. If people are reaching your website but not calling or filling out a form, start by looking at where you’re sending them, who you’re targeting, and what your ad promised.

Marketing agency pricing is all over the place because “marketing” can mean anything from posting on social media to managing ads, video, landing pages and lead tracking. Here’s how to understand what you’re actually paying for and whether the investment makes sense.