We Make Marketing That Has to Work
VIVO Creative helps small and midsized businesses get more attention, leads, and customers through high-quality video content, social media marketing, and lead-generation campaigns.
The Creative Side and the Marketing Side Shouldn't Be Separate
A lot of marketing companies say they do social media, but they never actually create high-quality video content for their clients.
On the other side, a lot of video production companies are focused on making something that looks great, but they aren't thinking about what happens after the video is finished.
VIVO was built to do both.
We create the content, build the marketing around it, and focus on turning attention into leads, customers, and measurable business growth.
It Started With a Problem I Kept Seeing
Before VIVO, I worked at a radio station selling advertising and helping with creative. I started doing social media work on the side for some of my clients and quickly realized how much demand there was for businesses that needed help marketing themselves online.
Eventually, I left the radio business and took the gamble on starting my own company.
VIVO Creative officially started in August 2015, and it didn't take long to realize where I wanted the company to focus: video, social media, and helping businesses turn attention into actual growth.
We Don't Just Want to Make Something Pretty
The work has to serve a purpose.
Video Comes First
We believe video is one of the most important parts of modern marketing. Managing social media without creating strong original content is often a disservice to the client.
Marketing Comes Next
We don't stop when the edit is finished. We think about distribution, social media, paid advertising, landing pages, lead generation, and what the content is actually supposed to accomplish.
Results Matter
We're not afraid to back up what we say we're going to do. We want to understand whether the marketing is generating attention, leads, opportunities, and ultimately real business.
Joe Amato
I genuinely love seeing our clients do well. And when they're not doing well, I don't like it. I make it my mission to figure out why and what we can do better.
That also means VIVO isn't the right fit for everybody. If I don't think we can genuinely help a potential client, I'm willing to turn the business away.
I'm also pretty steadfast about how we approach the work. There needs to be trust on both sides and a willingness to do what the strategy actually requires.
Some of the businesses I first worked with back in my radio days in 2011 are still clients today. Those kinds of relationships mean a lot to me.
“If we can't genuinely help a business, I'd rather say so than take their money.”
Founder, VIVO Creative
Marketing Works Better When We Can Measure What Matters
VIVO is usually the best fit for businesses where a new customer is worth enough, or there is enough transaction volume, that we can connect marketing activity back to a meaningful return.
High-Ticket Service Businesses
Businesses where one new client or customer can create significant revenue and justify a serious investment in content and lead generation.
High-Volume Businesses
Businesses with enough customers, transactions, or opportunities that we can measure performance and see whether marketing is producing a real return.
Let's Talk About What You're Trying to Grow
We'll look at where you are now, what you're trying to accomplish, and whether VIVO is actually the right partner to help you get there.